Frequency and Attitudes to Fast Food Consumption in Yasuj, Southwestern Iran

Background: Nowadays, fast food consumption has increased dramatically in different societies leading to many diseases such as heart disease, diabetes, hypertension and other chronic diseases. This study aimed to investigate the frequency and attitude toward consumption of fast foods.
Methods: Totally, 540 subjects aged 18-45 years old from Yasuj, southwestern Iran who referred to health centers were randomly enrolled. A questionnaire was used to collect demographic information and the attitude toward fast food consumption.
Results: Totally, 304 (56.3%) male and 236 (43.7%) female were included. The consumption of fast food was 3 times per week among 23.5% of participants, 1-2 times per week in 45.6% of people, less than once a week in 28.4% of subjects and 2.2% never had fast food experience. 79.7% of consumers cited good taste as the main reason for consumption, 59.6% and 14.4% of them reported fast preparation and advertisement, respectively. Students and singles ate fast food more than others, 84.7% of fast food consumers used carbonated beverages with their fast food and 63.7% of them had fast foods as dinner.
Coclusion: Fast food consumption has been extremely high and particularly more among students and youths in Yasuj that can be an alarm for health providers,. Therefore, providing the necessary education and training can promote awareness for the side effects of fast food consumption in the society.